IFAs are regulated by the Financial Services and Markets Act 2000 and are legally obliged to recommend the most suitable product for your needs, based upon full research of the market. They are required to maintain documentation to illustrate that they have given you "Best Advice".

This documentation is available for inspection by the FSA regulators to ensure the highest professional standards from Financial Advisers.

To comply with these regulations, IFAs need professional qualifications and have to meet rigorous training and competence requirements. Most have access to extensive research data that enables them to identify the best and most suitable policies or products for each individual client.

They are also highly competent in interpreting the subtleties of small print and matching your specific requirement to the exact policy that suits your needs.

Some IFAs can even design bespoke policies to provide your own unique cover.